In 2025, “I saw it on Instagram” is just as common as “I found it on Google.”
Let’s be real — we’re no longer just browsing for entertainment purposes. We’re shopping with our eyes, bookmarking what we love, and purchasing based on what’s trending on our feed.
And yes? I’ve done it too. Haven’t we all?
💡Social Media = The New Window Shopping
Remember when window shopping meant walking through a mall?
Now, it’s swiping through reels, tapping through stories, and checking out those perfectly edited “unboxing” videos. Whether it’s a skincare product, a phone accessory, or even a vacation plan — the influence of social media on our purchasing decisions is huge.
In 2025, this isn’t a trend anymore. It’s a new normal.
📱Influencers Are The New Salespeople
We no longer trust billboards or newspaper ads.
We trust creators who talk our language. Who tell us what’s in their bag, what they’re wearing, and what app they’re using to plan that dream trip.
When a creator tells us, “You need this,” it feels more authentic than a sales pitch.
That’s the magic of relatability — and brands are aware of it.
🔄Trends Are Moving Faster Than Ever
You know what’s crazy? A product might go viral today, sell out tomorrow, and be forgotten the week after.
That’s how quickly trends move in 2025.
Social media sites like TikTok and Instagram aren’t just dictating what’s cool — they’re inducing a sense of urgency to buy it now, or you’ll miss out. That’s FOMO marketing at its best.
🧠It’s Not Just What We Buy — It’s Why We Buy
Behind each buy is an attitude.
Social media engages our emotions — it makes us feel things such as:
“If I wear this, I’ll feel more confident.”
“If I purchase this planner, I’ll be able to get my life together.”
“If I spend money on this course, my future will be different.”
This emotional draw is why social commerce is taking off. We’re not only purchasing products; we’re purchasing lifestyles.
🚀What This Means For Marketers (and Buyers)
For marketers, this is as much a threat as an opportunity.
Pushy advertising days are behind us now. In 2025, it’s all about:
✅ Making the content feel human
✅ Growing communities rather than customer lists
✅ Emphasizing long-term trust, not individual sales
For shoppers (us, and like us)? It means we need to stop and look at ourselves in the mirror – Do I need this, or did I spot it in that popular reel?
✨ Last Thoughts
Social media is no longer where we go to connect — it’s where we find, assess, and determine what we purchase. In 2025, it’s not a question of whether social media affects us. it’s how deeply it does.